Marketing

Marketing is the spread of ideas, the beginning of a conversation, the telling of a story.

Marketing Engagement is where I explore the marketing ideas that present themselves in my everyday life. Whether it be something I’m tackling at work, an idea I’m helping a colleague with or a clever promotion that strikes me as a consumer. This is where I explore it all. Click to visit now.

My story: My marketing career started in 1997 when my first assignment was to develop the marketing function at Sterling Associates Incorporated Architects, a small architecture firm in Cambridge, MA. This is where I began to develop my appreciation of great design. And where I learned to become a self-starter.

From there I moved to Integrated CADD Services, a Value Added Reseller whose primary clients are Architects. In addition to Integrated CADD Services I was responsible for the marketing function at its sister firm, Conyngham Associates Architects.

It was at Integrated CADD Services that I gained a deeper appreciation of entrepreneurship. The small nature of the firm allowed me to become an integral part in both the marketing function and the management of the business.

After seven years at Integrated CADD Services I moved to DentaQuest. The move allowed me to gain a different perspective by becoming just one part of a larger organization. It exposed me to a different industry and a different aspect of marketing - product development and management. But after this interlude in my career I knew helping small companies with their marketing and business management needs was what I wanted to do. Because of that I joined The Cecil Group, a multi-disciplinary firm specializing in urban design, planning, landscape architecture and architecture.

Along the way I earned my Masters of Arts in Integrated Marketing Communication from Emerson College. The experience helped to enrich my practice and define my strategic approach to marketing.